Apply Now
Apply Now
Header

International Office

First-class support from our team.
About FOM Study and life in Germany International Office FAQs

International Marketing

Master of Arts (M.A.)

Degree: Master of Arts (M.A.)

International Marketing

Product, price, distribution, and promotion: these are the critical factors that enable companies to successfully position their products and achieve their marketing objectives. Effective implementation requires skilled professionals and leaders who possess a global mindset and are well-versed in the latest marketing trends.

The Master’s programme “International Marketing” provides you a comprehensive understanding of the entire sales and marketing concept – from idea development and the planning of communication strategies to market readiness and the ongoing management of product-related services. This combination prepares you for an international career in the dynamic field of marketing.

The Master’s programme “International Marketing” is taught entirely in English and will be completed with the academic degree Master of Arts (M.A.).

Locations

Essen

Duration

4 Semester including Thesis

Credit Points

120 ECTS

Total costs

22.500,00 euro
(including examination fee and immatrculation fee)

Accreditation

FOM University of Applied Sciences is accredited by the German Council of Science and Humanities and was the first private university in Germany to be system-accredited by FIBAA in 2012. This means that all FOM degree programmes are state and internationally recognised. In addition, the FOM University of Applied Sciences has been awarded the “Excellence in Digital Education” seal by FIBAA for its outstanding quality in digital teaching.
DSC_2386

International Marketing (M.A.)

Your career prospects

You can take on the following jobs:

  • Brand Manager
  • Marketing Manager
  • Product Manager
  • Digital Marketing Specialist
  • E-Commerce Manager
  • Social Media Manager
  • Marketing Consultant

Semester Overview

Study programme

Decision Focused Management (6 CP)
Decision Theory
Behavioural Economics
Management Decisions in a Strategy Context

Digitisation in Marketing (5 CP)
Effects of Digitalisation
Digital transformation of marketing'
E-commerce and online marketing

German Basics – (A1 Level Curriculum) (5 CP)
Introducing Yourself
Orientation; Asking Questions
Countries and Languages; Living in Germany
Times of the Day; Describing Daily Routines

Product & Price Policy (5 CP)
The Concept of Product- & Price Policy according to Becker (product/programme/price)
Classification of Product- & Price Policy in the Marketing Process
Product and Price Policy as Elements of the Traditional Marketing Mix

Professional Business English (8 CP)
Study Skills
Business Communication
Business Vocabulary
 

Intercultural Training (6 CP)
Basic Principles of the Theory of Culture
Rules of Intercultural Communication
Socio-cultural, Religious and Business Issues
Working in Intercultural Teams

Research Methods in International Marketing (5 CP)
Qualitative Research in Theory Development
Methods of Qualitative Research
Quantitative Data Analysis

Instruments of Communication (8 CP)
Human Senses as Communication Receivers and Addressing the Senses through Perception
Channels of Perception and their Significance for Communication
Basic Principles of Communication
Communication Models
Integrated Corporate Communications

International Market Research (5 CP)

Special Characteristics of international Market Research
Conceptual Principles of Empirical Research
Specialist Application with PSPP/SPSS/R

Negotiation & Presentation (5 CP)
Negotiation Management
Presentation and Moderation Techniques

Business Simulation (10 CP)
Information Requirements, Selection and Management
Handling Risks and Uncertainty, Problem-solving
Human Resources, Procurement, Financial and Investment Planning
Decision-making Techniques, Risk and Liquidity Management
Rational and Intuitive Decision-making, Turnaround Management
 

Leadership & Sustainablity (6 CP)
Basic Terms and Principles of Leadership
Leadership Theories, Styles, Techniques and Instruments
Concept and Principles of Sustainability
Development of a normative Framework ("Mission Statement"), with Consideration of Sustainability

Marketing Planning & Controlling (5 CP)
Modern Understanding of Controlling in a Company
Forms of Marketing Controlling
Control Parameters and Instruments
Implementing and Organising Marketing Controlling

Electronic Business (5 CP)
Development and Creation of Systems in e-business
Processes and Management in e-business
E-procurement, e-shops, e-marketplaces, e-communication
E-marketing

International Marketing Management (6 CP)
International Environment Analyses
International/Intercultural Consumer Behaviour
Operative Marketing in an International/Intercultural Context
International Marketing Management

Project: International Marketing Strategy (5 CP)
Market Analysis
Marketing Strategy

Business Simulation 
Information Requirements, Selection and Management
Handling Risks and Uncertainty, Problem-solving
Human Resources, Procurement, Financial and investment Planning
Decision-making Techniques, Risk and Liquidity Management
Rational and Intuitive Decision-making, Turnaround Management
 

Master’s Thesis and Colloquium/Defence (25 CP)
 

 

Subject to change.
Modules_InternationalMarketing.pdf
500 KB
application/pdf
Download
DSC_2740

Full-time on Campus

How to study at FOM

In our Master’s degree programme “International Marketing” you will be expanding your academic knowledge, gaining specialist subject and methodological understanding and further broadening your decision-making and leadership skills. You study full-time on the campus in Essen and you also have the opportunity to establish initial contacts with companies. During this time, you will have experienced, highly qualified professors and lecturers who will also provide you with individual support.

What you need for admission

  • First academic degree or foreign equivalent
  • A bachelor’s degree that includes economics modules worth a minimum of 60 credit points or
  • Passing a written entrance examination that covers the required subject-specific topics
  • English language proficiency B2 or above

3 Steps to FOM University

How to Apply

Register your personal data and educational background in the application form.
Please always enter your full name as it is mentioned in your passport. If you do not have a last name, please enter "-".

For the registration, you need the following documents:  

  • Authenticated copy of general university entrance qualification certificate and  school-leaving certificate or high school diploma
  • Curriculum Vitae
  • Authenticated copy of bachelor's degree certificate (for details check the admission requirements and Transcript of Records bachelor's degree
  • Proof of sufficient English language skills (at least B2 proficiency level – for details check the admission requirements)
  • Only for MBA: Proof of professional activity for at least 1 year after completion of the bachelor's degree (prerequisite)
  • Scan of passport

All documents have to be translated in German or English. If your original document is written in another language, your documents have to be translated by a certified translator. Please then send a certified copy of the original and the certified translation while applying.

Please send all documents as PDFs and name the file as follows: Last name, first name_Study programme (e.g. Smith, Jane_Big Data and Business Analytics). 

Note: Where can I get my documents certified?

  • issuing institutions, e.g. schools, universities and language schools,
  • the Ministry of Education in your home country,
  • the German embassies and consulates,
  • the cultural department of the embassy of the country from which the certificate originates,
  • the authorities and notaries who are authorised to carry out official certification in your home country.

Please send the filled out and signed application form as well as the mentioned documents in step 2 via email to incomings@fom.de

 

Please download the application form below.
Application_International_Marketing.pdf
1 MB
application/pdf
Download application form

Studycosts

  • total fees 22.500,00 euro
    (including examination fee and immatrculation fee)
  • tuition fee 22.500,00 euro

     in detail:
    1st Instalment (Deposit fee): €500 (has to be paid after receiving the invoice in order to secure the admission)
    2nd Instalment: €13.257,75 (payable immediately upon receipt of invoice before the 1st semester)
    3rd Instalment: €8.742,25 (payable before the 3rd semester)

Flyer International Marketing

All information about the degree programme can be found here in a compact PDF document.

Flyer_InternationalMarketing.pdf
132 KB
application/pdf
Download

Facts about FOM

Internationally acknowledged degrees

Cooperations with over 10,000 companies

30 years of experience in academic teaching

International network with universities worldwide

Strong research competence

State-acknowledged and system-accredited

2,000 professors and lectures

45,000 students from 118 nations

More than 100,000 graduates

A degree from FOM is not just a qualification – it's your stepping stone to a successful career in Germany and beyond.

Rektor FOM Hochschule

Prof. Dr. Burghard Hermeier

President of FOM University of Applied Sciences